Connect with us

Hi, what are you looking for?


How to Pivot in Times of Crisis: His Advice Is Invaluable

raywoo on Deposit Photos

Do you know those businesses that always seem to be in the right place at the right time? Companies such as Netflix, Zoom, Amazon and Grubhub were in good places when the pandemic hit. Their business models barely had to pivot. But what about companies that weren’t set up for success? Restaurants, gyms, tour companies and more couldn’t keep the same business model. Completely switching directions is not easy for entrepreneurs, but it is necessary to grow. Don’t you wish you had a Yoda to tell you what to do? We don’t have a Jedi Master for you, but we do have Kevin Harrington. He’s an entrepreneur, creator of the infomercial, former investor on Shark Tank and pioneer of As Seen on TV. And his business thrived in 2020. 

Follow the market

The main idea is to pivot where the market is going. One example is how QVC handled the last year. QVC didn’t try to sell high fashion products because they followed the market. They knew that people would want fitness products because they were focusing on health. They knew people would want DIY tools because they were at home with time to spare. Fifteen years ago, a product called the magic wrench was born. This much time has passed, and Harrington sold hundreds of thousands of this product on QVC in 2020. Why? The time was right.

Where is the pivot?

Crisis creates opportunity. Harrington says that the past year has given his business the challenge to find success in the change.

“This is what I’m doing, and this is what I’m encouraging all of our partners to do – and even young entrepreneurs,” he said. “Where is the pivot? What has the market gone toward? How do you fulfill those needs and solve the problems that exist?”

Check out Harrington’s full interview on Apple, Spotify and iHeartRadio.

Follow the Profit with David Grasso is a brand new podcast that uses inspirational storytelling to share the top secrets of the modern entrepreneur. High-profile guests give you insight into how they did it. Grasso also shares crucial money and profit hacks that are not typically taught, giving people the know-how to stay relevant in their careers for years to come.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

2 hours ago
Is The US Economy Headed Towards Inflation? Amazon Launches Affordable Housing...
3 hours ago
Supreme Court NCAA Ruling: How It Affects College Athletes -

You May Also Like


What is the gap between culture and technology? According to Damas, entertainers have passions that brands and companies may not be aware of, and...

2016 president election

In a political climate dominated by a two-party system, Libertarians are constantly confused as off-brand Republicans. Although the two groups sometimes align on issues,...


And the winner is (drumroll please): Holland, Michigan! Never heard of it? Well, it’s a four-hour drive from Milwaukee, and it is populated by...


If you didn’t notice the upward momentum of electric vehicle (EV) stocks in the latter half of 2020, you haven’t been paying attention. More...

Copyright © 2020 GenBiz. GenBiz is owned and operated by GenBiz Inc. a 501(c)(3) non-profit organization.