Connect with us

Hi, what are you looking for?

Follow the Profit

The Creative Genius Behind Ad Campaigns – Who Is Allen Kay?

ad campaigns
Rawpixel on Deposit Photos

***Listen to the full episode on Apple, Spotify or iHeartRadio! ***

Historians say the first ad campaigns were from verbal sellers who would shout what they were selling, and we still see this in marketplaces across the world. And of course, the printing press gave us newspapers; then came radio, TV and, now, the internet. We all have commercials that are ingrained in our memory forever. Who’s behind the first commercial as we know it? Allen Kay.

The person behind advertisements

If you were around in 1976, you may remember this one. A medieval Franciscan monk finished a manuscript and was ordered to make 500 more. He found a copying store with a brand new Xerox machine. Another ad involved telling New Yorkers to be more vigilant about terrorist threats. That’s why the local transportation authority there adopted a very simple ad campaign: If you see something, say something. Who was the mastermind behind these ad campaigns? The person who coined the term “advertisement?” His name is Allen Kay. He sat down to chat with David Grasso on Follow the Profit. Here are a few sneak peeks:

  • How to get people to believe your story
  • Knowing your audience
  • The history of “Big Game” commercials
  • The magic of subway ads
  • What’s lacking in business today
  • Advertisers taking political stances
  • His prediction for advertising in the future

First, you have to know your audience, know what makes them tick, then you have to speak to them in their own language, and tell them things that they would be interested in. That’s where you start. I have five guidelines that I use for developing and advertising. And that starts with the customer. Live with the client. Uncover the obvious, keep it simple and follow through. And I say if you do all that, you’re not going to screw up too much.

Allen Kay

Follow the Profit with David Grasso is a brand new podcast that uses inspirational storytelling to share the top secrets of the modern entrepreneur. High-profile guests give you insight into how they did it. Grasso also shares crucial money and profit hacks that are not typically taught, giving people the know-how to stay relevant in their careers for years to come.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

19 hours ago
who else is watching #HarryandMeghanonOprah tonight? 👀
2 days ago
How Nooklyn Can Find You Your Next Home (And Roommates!) In NYC via @YouTube

You May Also Like


What is the gap between culture and technology? According to Damas, entertainers have passions that brands and companies may not be aware of, and...


And the winner is (drumroll please): Holland, Michigan! Never heard of it? Well, it’s a four-hour drive from Milwaukee, and it is populated by...

2016 president election

In a political climate dominated by a two-party system, Libertarians are constantly confused as off-brand Republicans. Although the two groups sometimes align on issues,...

How To

We’ve all seen the satirizing of those surgery-room procedures where a comedian, dressed up like a surgeon, accidentally snips a vein (or whatever) and...

Copyright © 2020 GenBiz.