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Tips for Structuring a Website for a Small Business

Using tips for structuring a website for a small business can help ensure that your e-commerce site has the essentials and set you up for online success.

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IgorTishenko on Deposit Photos.

When building a site for your online business, telling a customer that you’re trustworthy goes beyond great product photos. Seeing recognizable site structure doesn’t just let everyone know you’re running a serious operation; it gives you a chance to tell your story and answer all their questions. When you explore the tips for structuring a website for a small business, you’re taking the first steps towards providing a positive customer experience online.

1. The home page

The home page is the first impression visitors will get of your website. This page should quickly answer the big questions: who is this company, what are they offering, and why should visitors pick them? Great visuals and strong branding encourage customers to trust your business, so put your product or service’s best foot forward here.

The home page should host links to other important areas of your site. These links are typically found in a navigation pane on the side of the website, in a drop-down menu or across the top of the site.

2. All about you

Who you are matters when it comes to small business. An “About” page gives you a chance to tell your audience why you’re qualified for the job! Don’t only upload your resume, of course. Speak about where you come from, how you came up with your product and how you stand out in your field. Add a photo of yourself or your team to humanize your brand and show the people behind the product.

3. Point of contact

Give your audience a quick and clear way to contact you by having a page dedicated to just that. The “Contact Us” page often features the company service e-mail, phone number or contact form provided by the website builder you’re using.

4. Additional pages

It’s the little things that make the website. Make sure to include pages such as your site’s terms and conditions, privacy policy and information about accepted payments. Another essential feature to help your business run smoothly is a Frequently Asked Questions (FAQ) page, which helps your customer find the answers they’re looking for.

Building the perfect FAQ page takes more than just listing the questions you want customers to ask, so take your time when you create it.

Lastly, don’t forget to include links to promote your business’s social media presence, so customers can stay up to date and see what’s new! Once your site has these basics, you can begin adding items beyond what these tips for structuring a website for a small business suggest. You have room for creativity, so don’t be afraid to look to your favorite websites for inspiration on how to structure your own. Explore all avenues to make your small business website as successful as possible!

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