Imagine you’re walking down the street when someone comes up to you and says, “Hey, I just saw your ad on TV!” or “I love what you do!” If you can get people thinking about your brand, you have done your job as a marketer. In the marketing world, brand awareness is one of the most important factors to consider. But creating a memorable image isn’t always easy. Here are a few easy ways you can build brand awareness.
Use Branded Packaging
If you don’t use branded packaging for your business, no one will know who created your product. Ensure all your products come with a branded package; this could be a cardboard box or even a plastic bag. It’s important to note that you want to keep your packages clean and free from any dirt or dust, as this reflects poorly on your company’s image.
Use Social Media
Social media has become a massive part of our lives. We Insta, Tweet, and Snap. Most of us understand how to use these platforms effectively, but there may be some things you still need to learn for business purposes, such as how to properly use hashtags. Hashtags are keywords that accompany a picture or video that someone has posted online. The idea behind using hashtags is that they allow others to search for your content by typing in topic-related terms.
Keep Shareables Memorable
Sharing is caring, and that’s why shareables are so effective. Shareables are images that contain text or links that allow users to share your message through other channels, such as email, Facebook, or Twitter. Some of the best ideas for shareables are business cards. People hand them out everywhere they go, which means a lot of potential exposure for your brand. It’s essential to carefully consider several factors before ordering your business cards to ensure they effectively serve their purpose for your business. Stickers are another creative option to grab attention — they’re fun and quirky, and they’ll help you spread your message.
Employ SEO
If you’re not already using SEO (search engine optimization), now is the time to start. If you’re not familiar with SEO: it helps your site show up first for specific search terms. When you’re marketing your business, you need to optimize your website for search engines such as Google, Bing, and Yahoo. There are many ways to do so; some of the easiest include using keywords throughout the articles on your site, creating unique content, and making sure your website loads quickly.
